Backchannel

Vault Privacy Policy

Effective Date: December 1, 2023

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our services.  Throughout this policy, we may refer to Vault ADR, LLC, as "Vault," "we," "us" or "our."  When we say "Sites" we collectively mean any of our websites ("Websites") or applications, including Backchannel ("Apps") which link to this Privacy Policy and any other microsites or mobile versions of those Websites or pages of the Apps.  "Social Media Pages" are the official social media pages we operate on Facebook, Instagram, YouTube, and other social media platforms.  If you have any questions about these definitions or anything else in this policy, please email us at info@backchanneladr.com. 

This Privacy Policy applies to our Sites, Social Media Pages, and to our communications with you.

Information We Collect

We collect various types of information about our customers and Site visitors, including:

  • Location: We use various technologies to learn your precise geographic location, including by collecting your IP address or other device information, which may depend on your device's settings for location services.
  • Device Information: When you visit our Sites, interact with our Social Media Pages or online ads, or open our emails, we learn about your browser, device type, IP address, internet service provider, and other technical information about your device.
  • Identifiers: We collect identifiers, which includes personal information like name, address, email address, phone number, business name and address, username and password for our Apps, online identifiers, and shipping address, and may also include information such as your social media account information.
  • Payment Information: Your payment details can be collected in connection with your use of our services by our third-party payment vendors.
  • Call and Email Records: If you call or email our customer service agents, we may keep records of those conversations.
  • Site Interactions: We collect information about your interactions with our Sites.  This data may then be to troubleshoot customer service issues, to improve site functionality, and to analyze user needs.
  • Submitted Content: We collect any content you submit to our Sites, Social Media Pages, or to us including comments, photos, and reviews. We may also collect any information you submit to our web-based application in connection with the services we provide.
  • Profile Information: We may have access to profile details about our customers such as your preferences and website behavior.
  • Demographic Information/Characteristics of protected classifications: We have access to demographic details about our customers such as birthdate, gender, ZIP code, and other similar details.
  • Inferences: We may use any of the above information to draw inferences from these categories of information such as consumer preferences, behavior, and characteristics. 

How We Collect Information

We may collect the information described above directly from you, from third parties we partner with, or through cookies or other automated means. The categories of sources we collect personal information from include:

  • You: We collect information directly from you, whenever you: visit our Sites; pay to access the Apps; contact us with questions or comments; upload content; create an account; sign up for communications; write a review; or use or like our Social Media Pages.
  • Your Device or Browser: Certain information is automatically collected from your device or browser and analyzed when you visit our Sites, interact with our Social Media Pages or online advertising, or open our emails.
  • Third Parties: We work with third parties who provide services to us such as payment processors, analytics, survey providers, data suppliers, advertising companies, or other service providers. Your information may be collected and processed independently in accordance with the third party's own privacy notices. These third parties share information they have collected with us.
  • Social Media Platforms: Social media platforms share information with us. You can learn more about how social media platforms collect and use your information by reviewing their privacy policies and settings.
  • Cookies, Device Identifiers, and Similar Technologies: We use cookies (small data files stored on your device or browser), pixel tags (tiny graphic images embedded in a website or email), and other similar technologies to automatically collect information when you visit our Sites or interact with our emails.  Through the use of cookies, we may link information about your interactions with our Sites or emails over time. We also contract with third party advertising or analytics companies to serve you online ads on other Sites. These companies use cookies or similar technologies to collect information about your interactions with our Sites and interactions with other Sites. These advertising companies may use and share the information gathered to deliver ads more tailored to your interests. We receive aggregate information from these third parties to understand our advertising effectiveness. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you.

We will continue to collect personal information from these same sources.

How We Use Collected Information

We may use the information we collect for the following business purposes:

  • Fulfillment: Providing the services you request, including, but not limited to, processing payments and providing you access to our Apps.
  • Advertising: Presenting advertising online and via email, or other communication channels, including through partnerships with social media platforms and internet search engines.
  • Understanding Our Customers: Analyzing your activity with us (including your interactions with our Sites, Social Media Pages, and emails or other forms of communication), and monitoring the effectiveness of our advertising and communications.
  • Personalization: Using your preferences and other collected information to personalize our relationship with you, including presenting customized communication, advertising, and experiences on our Sites, emails, and ads on social media.
  • Communications: Communicating with you about our services and products and responding to your inquiries.
  • Customer Experience and Analytics: Serving content on our Sites and Social Media Pages, developing and analyzing our services, and constantly improving our customers' experience, including but not limited to, troubleshooting customer service issues and improving site functionality and effectiveness.
  • Security: Protecting Vault and our customers from fraud, security threats, and other illegal or harmful activity.
  • Legal Obligations: Complying with legal and regulatory requirements and responding to requests from courts or other government bodies.

How We Share Information with Service Providers and Third Parties and for What Purposes

We may share personal information with third parties for certain business purposes. We share the above categories of personal information with:

  • Service Providers: We partner with third parties to assist with many aspects of our business, including fulfilling requests, providing services, advertising, analyzing your interests and activity on our Sites and Social Media Pages, and helping us communicate with our Site users.  These third parties may provide services related to any of the purposes described in How We Use Collected Information, and we may share with them any types of information described in Information We Collect. We may also receive information collected by these third parties and combine it with the information we have collected. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices.
  • Marketing Providers: We partner with third parties to assist with the advertising and marketing of our business.  We may share with them the types of information described in How We Use Collected Information. 
  • Other Third Parties: We will disclose information about you, including to government bodies or law enforcement agencies, when we believe it to be necessary for compliance with the law or to protect our Site users, our Sites, or the public.
  • Parties to a Business Transaction: If Vault were ever merged with or acquired by another company, or it acquires another company, or is involved in a corporate reorganization or other change in corporate control, your information could be shared with that business entity. 
  • Internally: Vault may share your information with our affiliates and subsidiaries to perform services for you.

Your Privacy Choices

You can control the information we collect and use in the following ways:

  • Location Information: You can disable location-based services on your mobile device or web browser by adjusting the settings on your device or browser.  This will prevent our Sites from accessing your location information.  Note that some services may not be available if you disable location-based services.
  • Emails: You can unsubscribe from any marketing emails by clicking the unsubscribe link in the footer of such email.
  • Online Accounts: You can keep your contact information and payment methods accurate and up to date by logging into your account on our Sites. If you wish to cancel your account, email us at info@backchanneladr.com.
  • Social Media: This Privacy Policy does not cover the privacy and security practices of social media platforms on which we have Social Media Pages.  Please review the terms, policies, and settings of those social media platforms if you have questions about how they collect and use your data.
  • Online Advertising: For information about opting out of third party advertising, visit: NAI Opt-Out and DAA Opt-Out (you will leave our Sites for a separately managed online site where you can specify your preference under those programs).  You can also click on the icon that may appear on some of our advertising served through these technologies. We may use more than one third party company for placing this advertising, which would require you to opt out of each company.
  • Cookies and Similar Technologies: You may block cookies and similar technologies in your browser or device settings, as and if permitted by such device.
  • Google Analytics: You can opt out of Google Analytics across all websites you use.  To do so, visit this website.

Children's Privacy

Our Sites and Social Media Pages are intended for adults. We do not knowingly collect personal information of children under the age of 13.  If we learn that we have collected the personal information of a child under 13, we will make reasonable efforts to delete that information from our records. To request deletion of personal information relating to a child under 13, please email info@backchanneladr.com.

Security

Vault cares about the security of your information. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place certain procedures to safeguard and secure the information we collect online. While we take these measures, no security measures are perfect or impenetrable.

You can protect your information by selecting strong, unique passwords for the Sites and any associated email addresses.  If you have concerns about the security of your account, or wish to alert us of any potential vulnerabilities, please contact info@backchanneladr.com.

Supported Web Browsers and Do Not Track Signals

We recommend that you use the latest web browser versions to optimize your experience.  Older web browser versions may not be able to access or utilize all pages on our Sites as intended.

We may not be able to receive or honor web browser "Do Not Track" signals and our Sites may continue to collect information in the manner described within this Privacy Policy. 

Updates

We reserve the right to modify, alter, or otherwise update this Privacy Policy at any time, so we encourage you to review this policy from time to time.  Changes to this Privacy Policy are effective at the time they are posted and your continued use of our Sites after posting will constitute acceptance of, and agreement to be bound by, those changes.  If we make any material changes to our privacy practices, we will update this Privacy Policy and change the effective date.

Contact Us

Please send your privacy-related questions, comments, and concerns to us via email at  info@backchanneladr.com